We are not just a production house. We are a collective of observers, listeners, and visual translators who believe in the power of stories that stay. In a time when everything is made to be consumed and forgotten, we choose to create work that lingers — in the mind, in the heart, in the way someone remembers a single moment years later. Our work is not decoration. It’s emotion made visual. It’s about building memory, not just media.
We are not just a production house. We are a collective of observers, listeners, and visual translators who believe in the power of stories that stay. In a time when everything is made to be consumed and forgotten, we choose to create work that lingers — in the mind, in the heart, in the way someone remembers a single moment years later. Our work is not decoration. It’s emotion made visual. It’s about building memory, not just media.
We exist to craft visuals that feel alive — not just because they look beautiful, but because they carry the weight of something honest. We pay attention to silence as much as sound, to shadows as much as light. We are obsessive about detail, not for the sake of perfection, but because the details are where truth hides. Every project we take on becomes a time capsule: a documentation of a moment, a feeling, a voice that mattered. Whether it’s a music video, a documentary, a commercial, or a campaign, we hold each frame to the same standard — it must move people. If it doesn’t, we don’t make it. We work with artists, brands, and thinkers who are willing to collaborate, to go deeper, and to trust the process. We’ve said no more times than we’ve said yes, and we wear that proudly. Because when we commit to a project, we give everything. We don’t work with trends, and we don’t follow formulas. We adapt, we lead, and we treat each story as its own universe. What we create is not defined by genre or client type — it's defined by care, by emotional clarity, and by visual honesty.
Team & Honorable mention:
Deffara Azriel (Creative Director), Rickran (Director), Yusup (Director, DOP), Risman (Head Creative Marketing), Nasrullah(Project Manager), Abid (Homeowner), Abel (Hamster), Satutone (Honorable Mention), Gabeln Studio (Honorable Mention), Unveille Fragrance (Honorable Mention)
Selected project:
Rickran - Little Plastic Dinosaur (Music Video)
Davidbeatt - UH HUH (Music Video)
Unveille Fragrance (Campaign Visual)
Gabeln Studio (Creative Campaign)
OUT OF FOCUS is not for everyone. And that’s intentional. We don’t serve quantity; we serve meaning. Our partners aren’t just clients — they are co-authors, collaborators, and caretakers of something bigger than a deliverable. We are selective not out of arrogance, but out of respect for the craft and for those who trust us with their stories. The work we make demands time, empathy, and creative integrity — and we won’t compromise any of those. Because we know the impact of a single frame done right. We know how a story told with precision can change the way someone feels, remembers, or sees the world. We believe every narrative deserves intention, not just execution. And we believe that when emotion guides the lens, when care shapes the process, and when honesty is the north star — the result will never fade. This is why we exist. This is who we are. And this is the kind of work we are here to make — with those who are ready to make it with us.
OUT OF FOCUS is not for everyone. And that’s intentional. We don’t serve quantity; we serve meaning. Our partners aren’t just clients — they are co-authors, collaborators, and caretakers of something bigger than a deliverable. We are selective not out of arrogance, but out of respect for the craft and for those who trust us with their stories. The work we make demands time, empathy, and creative integrity — and we won’t compromise any of those. Because we know the impact of a single frame done right. We know how a story told with precision can change the way someone feels, remembers, or sees the world. We believe every narrative deserves intention, not just execution. And we believe that when emotion guides the lens, when care shapes the process, and when honesty is the north star — the result will never fade. This is why we exist. This is who we are. And this is the kind of work we are here to make — with those who are ready to make it with us.